Kurtosys vs. the field, quantified
Kurtosys turned nine posts into 309 engagements in the window — 34.3 engagements per post from just 5 marketing-titled staff, roughly double FE fundinfo's 16.6 on 92 posts, but well under Broadridge's 83.2 and Seismic's 78.6. Four of those nine carried video, a 44.4% video rate that leads every company here. The weakness is reach, not craft: 10,158 followers against Seismic's 82,256, and 463 organic visits a month on 109 ranked keywords — fewer keywords than SimCorp's 841, and SimCorp published nothing at all in the period. Kurtosys is making the right kind of content in volumes too small, and too invisible in search, to compound.
Counts cover company-page posts published between 25 Jun and 22 Sep 2026, and reposts count as posts. Kurtosys posted 9 times, all its own content, with no reposts. Seismic's 5 reposts averaged 144.6 engagements each against 72.1 for its own posts, and Broadridge's single repost drew 602.0 against 71.4, so repost strength flatters both of those sets slightly. Marketing headcount is staff carrying marketing-titled roles: 5 at Kurtosys, 17 at FE fundinfo, 50 at SimCorp, 52 at Seismic and 799 at Broadridge, which is why the per-marketer rates read so differently from raw volume.
Where Kurtosys stands
The efficiency quadrant
The quadrant plots posts per marketer against engagement per post. Broadridge sits furthest up on 83.2 engagements per post from just 0.06 posts per marketer — quiet but resonant. Seismic sits close behind at 78.6 engagements per post from 1.08 posts per marketer. Kurtosys sits mid-field at 1.8 posts per marketer and 34.3 engagements per post from 5 marketers — solid output per head on a very small team. FE fundinfo posts the most per marketer at 5.41, but converts that into only 16.6 engagements per post, landing in the volume-without-velocity corner. SimCorp published no posts in the period, so both of its figures show 0 for that reason.
Core comparison table
| Company | Marketers | Posts | Videos | Video rate | Events | Engagement | Posts / mkt | Events / mkt | Eng. / post | Eng. / mkt | Followers |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Kurtosys | 5 | 9 | 4 | 44.4% | 2 | 309 | 1.8 | 0.4 | 34.3 | 61.8 | 10,158 |
| Broadridge | 799 | 45 | 4 | 8.9% | 0 | 3,745 | 0.1 | 0 | 83.2 | 4.7 | 288,446 |
| Seismic | 52 | 56 | 22 | 39.3% | 5 | 4,399 | 1.1 | 0.1 | 78.6 | 84.6 | 82,256 |
| FE fundinfo | 17 | 92 | 2 | 2.2% | 38 | 1,524 | 5.4 | 2.2 | 16.6 | 89.6 | 116,870 |
| SimCorp | 50 | 0 | 0 | 0.0% | 0 | 0 | 0 | 0 | 0 | 0 | 94,157 |
Across the window Seismic leads engagement with 4,399 from 56 posts, and Broadridge takes 3,745 from 45. FE fundinfo published the most at 92 posts but converted them into only 1,524 engagements, 16.6 per post. Kurtosys's 309 engagements are the smallest total among the four publishers, though its 34.3 engagements per post beats FE fundinfo's 16.6 and trails only Broadridge's 83.2 and Seismic's 78.6. SimCorp published no posts in the period, so its engagement and per-post figures show 0 for that reason, not because of weak performance.
Search visibility
Search figures are summed worldwide: ranked keywords and estimated organic visits per month across every Google country index, with authority a 0–1000 backlink rank. Kurtosys is the smallest presence in the set by a wide margin — 109 ranked keywords and 463 organic visits a month, against SimCorp's 841 keywords and 15,339 visits, FE fundinfo's 811 and 17,886, Seismic's 8,887 and 86,643, and Broadridge's 5,113 and 156,549. Authority runs in much the same order: Kurtosys 213, SimCorp 348, Seismic 420, FE fundinfo 493, Broadridge 615. Search is where the gap is widest, and where existing content could work hardest.
| Company | Ranked keywords | Est. organic visits / mo | Domain authority (0–1000) |
|---|---|---|---|
| Kurtosys | 109 | 463 | 213 |
| Broadridge | 5,113 | 156,549 | 615 |
| Seismic | 8,887 | 86,643 | 420 |
| FE fundinfo | 811 | 17,886 | 493 |
| SimCorp | 841 | 15,339 | 348 |
Search channel mix
The channel mix splits each company's estimated Google Search visits worldwide into organic, paid, featured snippet and AI Overview references. Kurtosys runs 89.9% organic and 10.1% AI Overview, with nothing registering as paid or featured snippet. Broadridge leans hardest on AI Overviews at 25.1% of its search visits; Seismic and SimCorp both sit near 20.1%. FE fundinfo is the outlier the other way at 96.4% organic and 3.6% AI Overview. Paid is negligible across the set — Seismic's is the largest and still only about 0.06% of its search visits. Kurtosys is therefore under-cited in AI answers relative to Broadridge and Seismic, on a much smaller base.
Featured snippet: the quoted answer box at the top of Google results.
AI Overview: Google's AI-written answer; this share counts visits that arrive through being cited in it.
| Company | Est. search visits / mo | Organic | Paid | Featured snippet | AI Overview |
|---|---|---|---|---|---|
| Kurtosys | 515 | 90% | 0 | 0 | 10% |
| Broadridge | 209,189 | 75% | 0% | 0% | 25% |
| Seismic | 108,601 | 80% | 0% | 0% | 20% |
| FE fundinfo | 18,547 | 96% | 0 | 0 | 4% |
| SimCorp | 19,208 | 80% | 0% | 0 | 20% |
Content mix
Of Kurtosys's 9 posts, 7 are tagged as thought leadership, 1 as customer proof and 1 as partner content, with 2 tagged as events. The texts read as event and people coverage — the Kurtosys Golf Challenge in Luxembourg, the CCI round table at The Ivy, Mandela Day in Cape Town, the 9 September CCI webinar — with the CCI regime as the one recurring commercial theme. The field skews the same way: 77 of FE fundinfo's 92 posts and 49 of Seismic's 56 are tagged as thought leadership, and only Kurtosys and Seismic carry a post tagged as customer proof, one each.
| Company | Thought leadership | Customer | Feature | Partner | Humor | Total |
|---|---|---|---|---|---|---|
| Kurtosys | 7 · 78% | 1 · 11% | 0 | 1 · 11% | 0 | 9 |
| Broadridge | 35 · 78% | 0 | 2 · 4% | 8 · 18% | 0 | 45 |
| Seismic | 49 · 88% | 1 · 2% | 2 · 4% | 4 · 7% | 0 | 56 |
| FE fundinfo | 77 · 84% | 0 | 8 · 9% | 7 · 8% | 0 | 92 |
| SimCorp | 0 | 0 | 0 | 0 | 0 | 0 |
Three things that matter
Nine posts is the ceiling, not the engagement rate
Kurtosys earns 34.3 engagements per post, roughly double FE fundinfo's 16.6 — and FE fundinfo still banked 1,524 engagements because it published 92 times. Kurtosys published 9 and banked 309. The constraint is frequency, not craft: lifting posts per marketer from 1.8 towards FE fundinfo's 5.41 is the largest lever available, and it needs a cadence rather than new headcount.
Run FE fundinfo's multi-post arc around each event
FE fundinfo carries 38 posts tagged as events to Kurtosys's 2, and its texts show the method: Better Connected Ireland alone gets an agenda post, a countdown, a speaker session preview and a last-chance post. Kurtosys runs real events — the CCI round table at The Ivy, the Luxembourg golf day, the 9 September webinar — but only the webinar gets a second post; the round table and golf day each get one. FE fundinfo runs four posts around a single event; Kurtosys still tops out at two.
The average rests on culture posts, not pipeline
Kurtosys's strongest posts are people and hospitality: the Luxembourg golf day at 54 reactions, Mandela Day in Cape Town at 55, the FundForum wrap at 53. The free CCI webinar post — the one with the registration ask — drew 7. Across only 9 posts, 34.3 engagements per post is a thin base, and 463 organic visits a month catch almost none of the demand LinkedIn misses.
Gaps and targets
| Metric | Target now | Benchmark | Position | 90-day target |
|---|---|---|---|---|
| Engagement per post | 34.3 | 83.2 (Broadridge) | Behind | 45–60 over the next 90 days |
| Posts (90 days) | 9 | 56 (Seismic) | Behind | 18–24 in the next 90 days |
| Posts per marketer | 1.8 | 5.41 (FE fundinfo) | Behind | 3.5–5.0 |
| Total engagement (90 days) | 309 | 1,524 (FE fundinfo) | Behind | 700–1,000 |
| Video rate | 44.4% | 39.3% (Seismic) | Ahead | Hold 35–50% as volume doubles |
| Event-led posts | 2 tagged as events | 38 (FE fundinfo) | Behind | 10–14 tagged as events |
| Ranked keywords (kurtosys.com) | 109 | 841 (SimCorp) | Behind | 200–350 |
| Organic visits / mo (kurtosys.com) | 463 | 15,339 (SimCorp) | Behind | 1,200–2,500 a month |
The pattern is consistent: Kurtosys competes well per post and loses on volume and discoverability. Doubling output to 18–24 posts in the next 90 days while holding anywhere near 34.3 engagements per post would lift the 309 total several times over, and the event calendar already in place supplies most of the material. Search is the slower fix — 109 ranked keywords and 463 organic visits a month give nothing to compound, and an authority of 213 against Broadridge's 615 means new pages take a period or two to rank. Targets assume the same 5 marketers.
Improve. Infiltrate. Dominate.
Put a four-post arc around every event already in the diary
- Action
- Give each event — the CCI round table, the 9 September webinar, the Luxembourg golf day — a build-up, a live post, a recap and a clip, taking Kurtosys from 9 posts to 18–24 in the next 90 days without inventing new material.
- Why
- FE fundinfo carries 38 posts tagged as events to Kurtosys's 2 and reaches 1,524 engagements on a per-post rate less than half Kurtosys's 34.3. Volume, not rate, is the missing input.
- Metric
- Posts (90 days) and posts tagged as events.
- Watch
- Engagement per post holding above 25 as volume rises.
- Next
- Map the Q4 event calendar to four post slots each and assign owners across the 5 marketers.
Turn the CCI material into indexable pages
- Action
- Publish the round table and webinar content as standing pages — an FAQ, the deadline timeline, a Product Summary Document explainer — and aim for 200–350 ranked keywords, up from 109.
- Why
- Kurtosys draws 463 organic visits a month against FE fundinfo's 17,886 and SimCorp's 15,339, and FE fundinfo is already publishing CCI FAQ guides and deadline explainers into exactly that demand.
- Metric
- Ranked keywords and organic visits per month for kurtosys.com.
- Watch
- Authority of 213 means slow ranking; track keyword count before visits.
- Next
- Pick ten CCI questions the client team hears weekly and brief one page against each.
Pair the video habit with one citable research asset
- Action
- Keep video on roughly four posts in every nine and add a named, quotable data asset — a Kurtosys CCI readiness benchmark — built to be cited, lifting AI Overviews above 10.1% of search visits.
- Why
- Kurtosys already leads the set on video at 44.4%, ahead of Seismic's 39.3, but Broadridge turns named studies into 25.1% of its search visits through AI Overview references.
- Metric
- AI Overview share of search visits, and video rate.
- Watch
- Video rate slipping below 30% as posting volume doubles.
- Next
- Scope a readiness survey of investment managers for Q1 publication, with one quotable headline figure.